Ep 13: The Future of On-Premise Drinking: Trends and Predictions From Union's Gary Ross

Episode 13 October 02, 2024 01:03:28
Ep 13: The Future of On-Premise Drinking: Trends and Predictions From Union's Gary Ross
Drinks Insider
Ep 13: The Future of On-Premise Drinking: Trends and Predictions From Union's Gary Ross

Oct 02 2024 | 01:03:28

/

Hosted By

Felicity Carter

Show Notes

Who truly understands what people are drinking? In this episode of Drinks Insider, host Felicity Carter chats with Gary Ross, Chief Growth Officer at Union, a point-of-sale and guest ordering platform that gives new meaning to the phrase “data mining”.

There’s not much he doesn’t know about drink trends and consumer behaviour, because Union sees what’s happening in real time. From the meteoric rise of tequila to the enduring power of celebrity brands, Gary dissects the forces shaping what we drink and how we drink it.

More importantly, he explains the inner workings of the Mexican Candy Shot. You'll never look at your drinks menu the same way again.

Here are just 7 of the insights:

  1. The most critical day of the week for bars and restaurants. This one day accounts for a quarter of weekly sales.
  2. The peak sales window on a Saturday night and how spending patterns change.
  3. Sell your customer a malt-based RTD and they will head in one drinks direction. Sell them a spirits-based RTD, and they’ll head in another.
  4. Celebrity-backed brands are, on average, 73% more expensive than those without celebrity association. But do people buy them?
  5. How has the moderation trend impacted sales and level of spending?
  6. What IS the Green Tea Shot? Who buys it?
  7. The buyers of which drink are 370% more likely to go on to order wine?

Other Episodes

Episode 28

May 21, 2025 01:02:41
Episode Cover

Ep 28: US Wine Consumption Trends With Christian Miller, Wine Market Council

Christian Miller, Research Director at the Wine Market Council and founder of Full Glass Research, joins Felicity Carter to explore changes in wine consumption....

Listen

Episode 42

February 18, 2026 00:35:48
Episode Cover

Ep 42: Why Carlsberg Chose Robert Pattinson to Sell the Beer That Converts Wine Drinkers

Celebrity partnerships in alcohol have a mixed track record. When a star is genuinely invested — creatively involved, personally passionate, publicly committed — the...

Listen

Episode

September 25, 2024 01:01:33
Episode Cover

Ep 3: The Commercial Determinants of Health With Christopher Snowdown

Why are there so many anti-alcohol stories appearing in the media? One of the harshest critics of the anti-alcohol movement is Christopher Snowdon, Head...

Listen