Ep 24: Boosting Wine Profitability With Your Own Data, According to BevSuite’s Jonathan Reeve

Jonathan Reeve, co-founder of BevSuit, is on a mission to get the wine companies to improve profitability by embracing data-driven decision-making — using the data locked up in their own company.

He shares insights from his extensive experience at Treasury Wine Estates, Wine Searcher, and Liv-ex, and explains what he’s learned about email marketing strategies, the importance of data integration, and value-based selling. 

Jonathan also touches on the impact of AI on the wine business and the growing market for low and no-alcohol products. This is a great episode for anybody who wants to improve profitability by embracing efficiency, flexibility, and data-driven decision-making — by using what already exists.

[00:01:55] The beginning of BevSuite and its mission.

[00:07:53] Working at WineSearcher and the creation of its wine database.

[00:12:04] Data disconnectedness: Why this is such a significant issue and how it hinders smooth information flor from winery to customer.

[00:25:02] Value-based selling and why data’s value should determine its price.

[00:34:09] Concierge email marketing and how it’s done.

[00:46:11] BevSuite's seven pillars: Sourcing, receiving, managing, marketing, selling, shipping, and customer analytics

[00:55:10] Profitability tips: Efficiency, calm decision-making, and flexibility

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