Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW

Episode 26 April 02, 2025 00:51:26
Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW
Drinks Insider
Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW

Apr 02 2025 | 00:51:26

/

Hosted By

Felicity Carter

Show Notes

Who created the Finnish long drink? When did Finns start drinking wine? And how does wine get into their glasses?

At a time of market turbulence, when wineries are looking for new export markets, why not consider Finland? And for anybody interested, the person to talk to is Heidi Mäkinen MW, Portfolio Manager and Partner at Viinitie importing company. She’s the former Best Sommelier of Finland and a well-known WSET educator.

She talks sommeliers and Finland’s restaurant scene, why the Finns love acidity in their drinks so much, and how the wine market works. Plus, Heidi has great insights into the on-trade market generally.

Other Episodes

Episode 6

July 19, 2024 00:51:07
Episode Cover

Ep 6: Higher Sales Through Better Targeting, With Katerina Axelsson of Tastry

How would it change your business if you could predict how successful your products would be before you launched them?  Or what about if...

Listen

Episode

October 09, 2024 01:14:21
Episode Cover

Ep 4: Is Moderate Drinking a Myth? Professor Tim Stockwell and the J-Curve Controversy

Professor Tim Stockwell is the most influential figure in the world of alcohol right now. His research claiming there are no health benefits to...

Listen

Episode 21

January 08, 2025 01:04:59
Episode Cover

Ep 21: US Market Beverage Trends 2025 With Bryan Roth

Want to know about trends in the US beverage alcohol market? And not just drinks trends, but how they dovetail with broader social trends?...

Listen