Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW

Episode 26 April 02, 2025 00:51:26
Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW
Drinks Insider
Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW

Apr 02 2025 | 00:51:26

/

Hosted By

Felicity Carter

Show Notes

Who created the Finnish long drink? When did Finns start drinking wine? And how does wine get into their glasses?

At a time of market turbulence, when wineries are looking for new export markets, why not consider Finland? And for anybody interested, the person to talk to is Heidi Mäkinen MW, Portfolio Manager and Partner at Viinitie importing company. She’s the former Best Sommelier of Finland and a well-known WSET educator.

She talks sommeliers and Finland’s restaurant scene, why the Finns love acidity in their drinks so much, and how the wine market works. Plus, Heidi has great insights into the on-trade market generally.

Other Episodes

Episode 29

June 03, 2025 00:59:04
Episode Cover

Ep 29: How Daniel Rodriguez Raised $1.4M to Launch a Disruptive Wine Brand in an Aluminium Bottle

What kind of founder quits a high-paying tech job to launch a single-SKU wine brand in an unfamiliar package — and manages to raise...

Listen

Episode 40

December 17, 2025 00:55:22
Episode Cover

Ep 40: Ed Mundy From Jefferies on Alcohol's 27 Head Winds

Jefferies beverage analyst Ed Mundy unpacks why alcohol’s post-pandemic slowdown isn’t a single story but a whole world of pressure. There are the macro...

Listen

Episode 41

January 21, 2026 00:40:59
Episode Cover

Ep 41: How Bread & Butter Turned Wine Anxiety Into a Growth Strategy With Caitlin Ward

Bread & Butter is a rare bright spot in a category full of nervous wine producers. Caitlin Vartain Ward explains how the brand grew...

Listen