Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW

Episode 26 April 02, 2025 00:51:26
Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW
Drinks Insider
Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW

Apr 02 2025 | 00:51:26

/

Hosted By

Felicity Carter

Show Notes

Who created the Finnish long drink? When did Finns start drinking wine? And how does wine get into their glasses?

At a time of market turbulence, when wineries are looking for new export markets, why not consider Finland? And for anybody interested, the person to talk to is Heidi Mäkinen MW, Portfolio Manager and Partner at Viinitie importing company. She’s the former Best Sommelier of Finland and a well-known WSET educator.

She talks sommeliers and Finland’s restaurant scene, why the Finns love acidity in their drinks so much, and how the wine market works. Plus, Heidi has great insights into the on-trade market generally.

Other Episodes

Episode 2

June 26, 2024 00:43:05
Episode Cover

Ep 2: How Tyson Branz Reinvented A Liqueur Category and Conquered Export Markets

How do you break into a category that’s completely dominated by one major, very cashed-up player? If you’re Tyson Branz Destileria Barako Corp, you...

Listen

Episode 6

July 19, 2024 00:51:07
Episode Cover

Ep 6: Higher Sales Through Better Targeting, With Katerina Axelsson of Tastry

How would it change your business if you could predict how successful your products would be before you launched them?  Or what about if...

Listen

Episode 22

February 05, 2025 00:49:57
Episode Cover

Ep 22: The Fork In the Wine Road and Where to Go Next With Jeff Siegel

The wine trade is facing its worst trading conditions in 30 years — but it doesn’t have to be that way. That’s according to...

Listen