Who created the Finnish long drink? When did Finns start drinking wine? And how does wine get into their glasses?
At a time of market turbulence, when wineries are looking for new export markets, why not consider Finland? And for anybody interested, the person to talk to is Heidi Mäkinen MW, Portfolio Manager and Partner at Viinitie importing company. She’s the former Best Sommelier of Finland and a well-known WSET educator.
She talks sommeliers and Finland’s restaurant scene, why the Finns love acidity in their drinks so much, and how the wine market works. Plus, Heidi has great insights into the on-trade market generally.
How would it change your business if you could predict how successful your products would be before you launched them? Or what about if...
Professor Tim Stockwell is the most influential figure in the world of alcohol right now. His research claiming there are no health benefits to...
Want to know about trends in the US beverage alcohol market? And not just drinks trends, but how they dovetail with broader social trends?...