Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW

Episode 26 April 02, 2025 00:51:26
Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW
Drinks Insider
Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW

Apr 02 2025 | 00:51:26

/

Hosted By

Felicity Carter

Show Notes

Who created the Finnish long drink? When did Finns start drinking wine? And how does wine get into their glasses?

At a time of market turbulence, when wineries are looking for new export markets, why not consider Finland? And for anybody interested, the person to talk to is Heidi Mäkinen MW, Portfolio Manager and Partner at Viinitie importing company. She’s the former Best Sommelier of Finland and a well-known WSET educator.

She talks sommeliers and Finland’s restaurant scene, why the Finns love acidity in their drinks so much, and how the wine market works. Plus, Heidi has great insights into the on-trade market generally.

Other Episodes

Episode 19

December 11, 2024 00:48:56
Episode Cover

Ep. 19: Alba Hough of Iceland, the Coolest Woman in Wine

Alba Hough isn’t just president of the Icelandic Sommelier Association and chief production officer of Himibri Gin. She’s also the coolest woman in wine....

Listen

Episode 27

May 07, 2025 00:58:36
Episode Cover

Ep 27: Unlocking Innovation in the Wine Sector with Jonathan Steyn

How can wine businesses innovate while remaining true to tradition? Jonathan Steyn, convener of the Wine Business Management and Hospitality Leadership program at the...

Listen

Episode 7

July 25, 2024 00:58:47
Episode Cover

Ep 7: Engaging Younger Audiences and Navigating Global Markets with Justin Noland from TWE

How do you turn your customers into fans? How do you even connect with your customers—and how do you do it if you have...

Listen