Hosted By
Noah Sanborn Friedman, the co-founder of Top Shelf Ventures, spends his day looking for alcohol brands to invest in, and he has a lot of insights into everything from navigating the USA’s complex regulatory system to raising capital in a challenging market. In this interview, he discusses what he looks for in a brand, the importance of liquid-to-lips strategy and why he believes now is the best time to invest in alcohol. He also talks about the industry’s response to health and wellness trends and the rise of non-alc beverages.
Noah’s great combination of hard-headed financial acumen and great enthusiasm makes this a lively, insightful conversation.
Allison Luvera, co-founder of Juliet, joins Drinks Insider to talk about how she built a premium boxed wine brand in the US. She reveals...
Everybody says they want to attract a new generation of consumers to wine, but Jess Druey’s gone and done it. In this episode of...
Jefferies beverage analyst Ed Mundy unpacks why alcohol’s post-pandemic slowdown isn’t a single story but a whole world of pressure. There are the macro...