Ep 18: Noah Sanborn Friedman on Why Now Is the Best Time to Invest in Alcohol

Episode 18 November 27, 2024 00:54:03
Ep 18: Noah Sanborn Friedman on Why Now Is the Best Time to Invest in Alcohol
Drinks Insider
Ep 18: Noah Sanborn Friedman on Why Now Is the Best Time to Invest in Alcohol

Nov 27 2024 | 00:54:03

/

Hosted By

Felicity Carter

Show Notes

Noah Sanborn Friedman, the co-founder of Top Shelf Ventures, spends his day looking for alcohol brands to invest in, and he has a lot of insights into everything from navigating the USA’s complex regulatory system to raising capital in a challenging market. In this interview, he discusses what he looks for in a brand, the importance of liquid-to-lips strategy and why he believes now is the best time to invest in alcohol. He also talks about the industry’s response to health and wellness trends and the rise of non-alc beverages.

Noah’s great combination of hard-headed financial acumen and great enthusiasm makes this a lively, insightful conversation.

Other Episodes

Episode 17

November 13, 2024 01:03:48
Episode Cover

Ep 17: Proxies Co-Founder Charlie Friedmann on Building a Beverage Category from Scratch

One of the hardest problems to solve in the non-alc category is the substitute wine. Charlie Friedmann, the president and co-founder of Proxies, was...

Listen

Episode 26

March 19, 2025 00:50:17
Episode Cover

Ep 25: Natalie Wang on Building a Wine Media Powerhouse in Asia

The first time Natalie Wang drank wine she found it ‘rancid’. Today, Natalie is Southeast Asia’s leading voice for the wine trade. She began...

Listen

Episode

October 09, 2024 01:14:21
Episode Cover

Wine + Health 4: Is Moderate Drinking a Myth? Professor Tim Stockwell and the J-Curve Controversy

Professor Tim Stockwell is the most influential figure in the world of alcohol right now. His research claiming there are no health benefits to...

Listen