Ep 18: Noah Sanborn Friedman on Why Now Is the Best Time to Invest in Alcohol

Episode 18 November 27, 2024 00:54:03
Ep 18: Noah Sanborn Friedman on Why Now Is the Best Time to Invest in Alcohol
Drinks Insider
Ep 18: Noah Sanborn Friedman on Why Now Is the Best Time to Invest in Alcohol

Nov 27 2024 | 00:54:03

/

Hosted By

Felicity Carter

Show Notes

Noah Sanborn Friedman, the co-founder of Top Shelf Ventures, spends his day looking for alcohol brands to invest in, and he has a lot of insights into everything from navigating the USA’s complex regulatory system to raising capital in a challenging market. In this interview, he discusses what he looks for in a brand, the importance of liquid-to-lips strategy and why he believes now is the best time to invest in alcohol. He also talks about the industry’s response to health and wellness trends and the rise of non-alc beverages.

Noah’s great combination of hard-headed financial acumen and great enthusiasm makes this a lively, insightful conversation.

Other Episodes

Episode 14

October 16, 2024 01:00:22
Episode Cover

Ep 14: Conquering the US Market: How Lisa King's AF Drinks Scored Shelf Space in Sprouts, Target, and Walmart

How do you launch a category-busting brand from New Zealand and storm into the US market? Lisa King can tell you, because she’s done...

Listen

Episode

October 09, 2024 01:14:21
Episode Cover

Wine + Health 4: Is Moderate Drinking a Myth? Professor Tim Stockwell and the J-Curve Controversy

Professor Tim Stockwell is the most influential figure in the world of alcohol right now. His research claiming there are no health benefits to...

Listen

Episode 13

October 02, 2024 01:03:28
Episode Cover

Ep 13: The Future of On-Premise Drinking: Trends and Predictions From Union's Gary Ross

Who truly understands what people are drinking? In this episode of Drinks Insider, host Felicity Carter chats with Gary Ross, Chief Growth Officer at...

Listen