Ep 27: Unlocking Innovation in the Wine Sector with Jonathan Steyn

How can wine businesses innovate while remaining true to tradition?

Jonathan Steyn, convener of the Wine Business Management and Hospitality Leadership program at the University of Cape Town Graduate School of Business, offers a way forward, grounded in both practical experience and academic rigour. An expert in market creation and innovation, he addresses everything from overcoming traditional mindsets to navigating global market shifts and connecting with new generations.

He gave lots of practical advice on:

• How to unlock wine innovation
• How to bust up silos and get teams to work together
• The strength of weak ties — why sector cooperation is essential
• The two faces of innovation: the incremental versus the radical
• Spotting the Blue Ocean opportunity
• Marketing to the next generation and the importance of transcendent values
• Navigating wine consumption cycles
• The importance of updating the leadership structure

and

• Innovation on a shoestring budget!

Meet your host:

Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker, she was named a 2024 Industry Leader by WineBusiness Monthly.