Ep 14: Conquering the US Market: How Lisa King's AF Drinks Scored Shelf Space in Sprouts, Target, and Walmart

Episode 14 October 16, 2024 01:00:22
Ep 14: Conquering the US Market: How Lisa King's AF Drinks Scored Shelf Space in Sprouts, Target, and Walmart
Drinks Insider
Ep 14: Conquering the US Market: How Lisa King's AF Drinks Scored Shelf Space in Sprouts, Target, and Walmart

Oct 16 2024 | 01:00:22

/

Hosted By

Felicity Carter

Show Notes

How do you launch a category-busting brand from New Zealand and storm into the US market? Lisa King can tell you, because she’s done it. A serial entrepreneur from New Zealand, King's first venture, Eat My Lunch, tackled the issue of child poverty in New Zealand with a buy-one-give-one model that provided thousands of free lunches to Kiwi kids. Her current venture, AF Drinks, is a non-alcoholic beverage company that is rapidly gaining traction in the US and Australia.

In this episode she talks about how she formulated a non-alc cocktail that experienced tasters identified as alcoholic, from how she assembled the right team and how she unlocked funding, to how she landed on retail shelves throughout the USA.

The episode covers:

 

And even how meeting Barack Obama is like meeting Santa.

Other Episodes

Episode 18

November 27, 2024 00:54:03
Episode Cover

Ep 18: Noah Sanborn Friedman on Why Now Is the Best Time to Invest in Alcohol

Noah Sanborn Friedman, the co-founder of Top Shelf Ventures, spends his day looking for alcohol brands to invest in, and he has a lot...

Listen

Episode 4

June 26, 2024 00:55:18
Episode Cover

Ep 4: Why Neha Kumar Is Investing Big In Wine DTC Companies

Neha Kumar knows a lot about money and finance. As well as a background in banking, and plenty of corporate experience, she also lectures...

Listen

Episode 22

February 05, 2025 00:49:57
Episode Cover

Ep 22: The Fork In the Wine Road and Where to Go Next With Jeff Siegel

The wine trade is facing its worst trading conditions in 30 years — but it doesn’t have to be that way. That’s according to...

Listen