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One of the hardest problems to solve in the non-alc category is the substitute wine. Charlie Friedmann, the president and co-founder of Proxies, was not only one of the earliest brands in the non-alcoholic drink space, but also one of the first to solve the taste problem — and do it in an artisanal way. In this episode of Drinks Insider, Charlie talks about his journey from corporate lawyer to food and wine writer to entrepreneur. He shares the story of Proxies, from its humble beginnings in a small production facility to its current status as a leading brand in the non-alcoholic beverage market. He also shares his insights on the non-alcoholic beverage market, and where he sees the opportunities for growth in the future.
How did US wine lose the plot — and a whole generation of new consumers? Cory Assink and Zeke Blattler, co-founders of Los Cuernos,...
What’s better than marketing your brand yourself? Getting other people to talk about your brand. The more (positive) attention you get, the easier it...
Bread & Butter is a rare bright spot in a category full of nervous wine producers. Caitlin Vartain Ward explains how the brand grew...