Ep 17: Proxies Co-Founder Charlie Friedmann on Building a Beverage Category from Scratch

Episode 17 November 13, 2024 01:03:48
Ep 17: Proxies Co-Founder Charlie Friedmann on Building a Beverage Category from Scratch
Drinks Insider
Ep 17: Proxies Co-Founder Charlie Friedmann on Building a Beverage Category from Scratch

Nov 13 2024 | 01:03:48

/

Hosted By

Felicity Carter

Show Notes

One of the hardest problems to solve in the non-alc category is the substitute wine. Charlie Friedmann, the president and co-founder of Proxies, was not only one of the earliest brands in the non-alcoholic drink space, but also one of the first to solve the taste problem — and do it in an artisanal way. In this episode of Drinks Insider, Charlie talks about his journey from corporate lawyer to food and wine writer to entrepreneur. He shares the story of Proxies, from its humble beginnings in a small production facility to its current status as a leading brand in the non-alcoholic beverage market. He also shares his insights on the non-alcoholic beverage market, and where he sees the opportunities for growth in the future.

Other Episodes

Episode 3

June 26, 2024 00:42:40
Episode Cover

Ep 3: Gino Colangelo Explains How to Put Your Brand in Front of the Media

What’s better than marketing your brand yourself? Getting other people to talk about your brand. The more (positive) attention you get, the easier it...

Listen

Episode 22

February 05, 2025 00:49:57
Episode Cover

Ep 22: The Fork In the Wine Road and Where to Go Next With Jeff Siegel

The wine trade is facing its worst trading conditions in 30 years — but it doesn’t have to be that way. That’s according to...

Listen

Episode 2

September 04, 2024 00:59:11
Episode Cover

Wine + Health 2: Wine Additives: What They Are And How They're Used With Creina Stockley PhD

Why do winemakers add chemicals to wine? Are these additives dangerous? How do we know? And why do winemakers take the risk? The person...

Listen