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One of the hardest problems to solve in the non-alc category is the substitute wine. Charlie Friedmann, the president and co-founder of Proxies, was not only one of the earliest brands in the non-alcoholic drink space, but also one of the first to solve the taste problem — and do it in an artisanal way. In this episode of Drinks Insider, Charlie talks about his journey from corporate lawyer to food and wine writer to entrepreneur. He shares the story of Proxies, from its humble beginnings in a small production facility to its current status as a leading brand in the non-alcoholic beverage market. He also shares his insights on the non-alcoholic beverage market, and where he sees the opportunities for growth in the future.
The first time Natalie Wang drank wine she found it ‘rancid’. Today, Natalie is Southeast Asia’s leading voice for the wine trade. She began...
How can wine businesses innovate while remaining true to tradition? Jonathan Steyn, convener of the Wine Business Management and Hospitality Leadership program at the...
Kate Herbert used to sell cereal and pet food at General Mills and J.M. Smucker. Now she’s in wine, where the budgets are smaller,...