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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
Alcohol consumption is predicted to drop precipitously in the next five years. What actions should wineries (and distilleries) take to ensure their business is...
Who created the Finnish long drink? When did Finns start drinking wine? And how does wine get into their glasses? At a time of...
Brace yourself! Professor Simone Loose has some truth bombs to drop. She holds the Chair in Business Economics of the Wine and Beverage Sector...
