Hosted By
What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
What’s better than marketing your brand yourself? Getting other people to talk about your brand. The more (positive) attention you get, the easier it...
Why do winemakers add chemicals to wine? Are these additives dangerous? How do we know? And why do winemakers take the risk? The person...
Prohibition didn’t begin as Prohibition. It was a bottom-up movement embraced by working people but seized on by temperance campaigners, who turned it into...
