Ep 16: Adam Kost on How to Create a Distinct and Scalable Beverage Brand

Episode 16 November 06, 2024 00:52:45
Ep 16: Adam Kost on How to Create a Distinct and Scalable Beverage Brand
Drinks Insider
Ep 16: Adam Kost on How to Create a Distinct and Scalable Beverage Brand

Nov 06 2024 | 00:52:45

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Hosted By

Felicity Carter

Show Notes

What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.

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