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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
Brace yourself! Professor Simone Loose has some truth bombs to drop. She holds the Chair in Business Economics of the Wine and Beverage Sector...
Kate Herbert used to sell cereal and pet food at General Mills and J.M. Smucker. Now she’s in wine, where the budgets are smaller,...
While many entrepreneurs are backing away slowly from both the wine industry and China, Don St Pierre Jr is rushing back in — because...
