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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
How can wine businesses innovate while remaining true to tradition? Jonathan Steyn, convener of the Wine Business Management and Hospitality Leadership program at the...
There’s a wine downturn going on, and yet The Wine Group, America’s second-largest wine company, is snapping up brands like the market is expanding....
Who created the Finnish long drink? When did Finns start drinking wine? And how does wine get into their glasses? At a time of...
