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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
Simon Farr has spent 50 years in the wine trade, most of that on things everyone else considered unnecessary, premature, or mildly alarming. He...
There’s a wine downturn going on, and yet The Wine Group, America’s second-largest wine company, is snapping up brands like the market is expanding....
How do you launch a category-busting brand from New Zealand and storm into the US market? Lisa King can tell you, because she’s done...
