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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
Want to know about trends in the US beverage alcohol market? And not just drinks trends, but how they dovetail with broader social trends?...
What’s better than marketing your brand yourself? Getting other people to talk about your brand. The more (positive) attention you get, the easier it...
It gets you drunk, hungover and sick. And yet we go back for more. What’s the attraction of alcohol? According to Professor Edward Slingerland,...
