Ep 16: Adam Kost on How to Create a Distinct and Scalable Beverage Brand

Episode 16 November 06, 2024 00:52:45
Ep 16: Adam Kost on How to Create a Distinct and Scalable Beverage Brand
Drinks Insider
Ep 16: Adam Kost on How to Create a Distinct and Scalable Beverage Brand

Nov 06 2024 | 00:52:45

/

Hosted By

Felicity Carter

Show Notes

What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.

Other Episodes

Episode 5

July 05, 2024 00:56:04
Episode Cover

Ep 5: How Great Design Leads to Higher Sales With Drinks Specialist Rowena Curlewis

Rowena Curlewis is the woman behind some of the most iconic designs in the drinks space — not only has she worked on brands...

Listen

Episode

October 09, 2024 01:14:21
Episode Cover

Ep 4: Is Moderate Drinking a Myth? Professor Tim Stockwell and the J-Curve Controversy

Professor Tim Stockwell is the most influential figure in the world of alcohol right now. His research claiming there are no health benefits to...

Listen

Episode 17

November 13, 2024 01:03:48
Episode Cover

Ep 17: Proxies Co-Founder Charlie Friedmann on Building a Beverage Category from Scratch

One of the hardest problems to solve in the non-alc category is the substitute wine. Charlie Friedmann, the president and co-founder of Proxies, was...

Listen