What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
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While many entrepreneurs are backing away slowly from both the wine industry and China, Don St Pierre Jr is rushing back in — because...
Jonathan Reeve, co-founder of BevSuit, is on a mission to get the wine companies to improve profitability by embracing data-driven decision-making — using the...