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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
How do you turn your customers into fans? How do you even connect with your customers—and how do you do it if you have...
Celebrity partnerships in alcohol have a mixed track record. When a star is genuinely invested — creatively involved, personally passionate, publicly committed — the...
What does science tell us about hangovers? Frustratingly, very little is known about them, apart from the economic havoc they wreak. But everyone who...
