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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
Brace yourself! Professor Simone Loose has some truth bombs to drop. She holds the Chair in Business Economics of the Wine and Beverage Sector...
What can dog food teach you about the wine market? Heidi Scheid was walking through the supermarket in 2019 when she noticed that there...
It’s the midnight idea that launched a sensation — Zoncello, the “it” drink of summer 2023 that’s now an established classic. Micallef, a former...
