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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
How do you launch a category-busting brand from New Zealand and storm into the US market? Lisa King can tell you, because she’s done...
The first time Natalie Wang drank wine she found it ‘rancid’. Today, Natalie is Southeast Asia’s leading voice for the wine trade. She began...
Professor Tim Stockwell is the most influential figure in the world of alcohol right now. His research claiming there are no health benefits to...
