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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
How would it change your business if you could predict how successful your products would be before you launched them? Or what about if...
Christian Miller, Research Director at the Wine Market Council and founder of Full Glass Research, joins Felicity Carter to explore changes in wine consumption....
Alba Hough isn’t just president of the Icelandic Sommelier Association and chief production officer of Himibri Gin. She’s also the coolest woman in wine....
