Hosted By
What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
Kate Herbert used to sell cereal and pet food at General Mills and J.M. Smucker. Now she’s in wine, where the budgets are smaller,...
Ready to hear marketing folklore dismantled? Justin Cohen from the Ehrenberg-Bass Institute takes the myths apart, one by one. In this episode of Drinks...
While many entrepreneurs are backing away slowly from both the wine industry and China, Don St Pierre Jr is rushing back in — because...
