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What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
Rowena Curlewis is the woman behind some of the most iconic designs in the drinks space — not only has she worked on brands...
Ready to hear marketing folklore dismantled? Justin Cohen from the Ehrenberg-Bass Institute takes the myths apart, one by one. In this episode of Drinks...
What’s better than marketing your brand yourself? Getting other people to talk about your brand. The more (positive) attention you get, the easier it...
