Latest Episodes
Ep. 43 Spiros Malandrakis's Blueprint for a Drinks Industry Comeback
Spiros Malandrakis, industry manager for alcohol drinks at Euromonitor International, has spent more than two decades watching the beverage industry expand, and is now...
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Ep 42: Why Carlsberg Chose Robert Pattinson to Sell the Beer That Converts Wine Drinkers
Celebrity partnerships in alcohol have a mixed track record. When a star is genuinely invested — creatively involved, personally passionate, publicly committed — the...
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Ep 9: Kirk French Explains Why Humans Have Been Drinking for 10 Million Years
Kirk French teaches one of the most popular undergraduate courses in the United States. His so-called “Booze and Culture” course at Penn State, which...
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Ep 41: How Bread & Butter Turned Wine Anxiety Into a Growth Strategy With Caitlin Ward
Bread & Butter is a rare bright spot in a category full of nervous wine producers. Caitlin Vartain Ward explains how the brand grew...
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Ep 40: Ed Mundy From Jefferies on Alcohol's 27 Head Winds
Jefferies beverage analyst Ed Mundy unpacks why alcohol’s post-pandemic slowdown isn’t a single story but a whole world of pressure. There are the macro...
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Ep 39: Justin Cohen Says Chasing Loyalty Is Killing Your Wine Brand
Ready to hear marketing folklore dismantled? Justin Cohen from the Ehrenberg-Bass Institute takes the myths apart, one by one. In this episode of Drinks...