Latest Episodes
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Ep 40: Ed Mundy From Jefferies on Alcohol's 27 Head Winds
Jefferies beverage analyst Ed Mundy unpacks why alcohol’s post-pandemic slowdown isn’t a single story but a whole world of pressure. There are the macro...
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Ep 39: Justin Cohen Says Chasing Loyalty Is Killing Your Wine Brand
Ready to hear marketing folklore dismantled? Justin Cohen from the Ehrenberg-Bass Institute takes the myths apart, one by one. In this episode of Drinks...
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Ep. 38: Zero Sugar, 90 Points, 1 Smash Hit: The Story Behind Sunny With a Chance of Flowers
What can dog food teach you about the wine market? Heidi Scheid was walking through the supermarket in 2019 when she noticed that there...
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Ep 37: How Rod Micallef Turned Lemons into 3.5M Bottles of Gold
It’s the midnight idea that launched a sensation — Zoncello, the “it” drink of summer 2023 that’s now an established classic. Micallef, a former...
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Ep 36: Nicholas Crampton on Selling 16.8 Million Bottles a Year Without Owning Vineyards
Nicholas Crampton has pulled off what many in wine say can’t be done: turning a small redundancy pay out into a multi-million dollar wine...
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Ep 35: How Bonterra Built a New 50,000 Case Brand by Thinking Like CPG
Kate Herbert used to sell cereal and pet food at General Mills and J.M. Smucker. Now she’s in wine, where the budgets are smaller,...