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Increased sales of more than 40%. High customer loyalty. And the ability to spot a customer who’s about to unsubscribe.
As Ben Gibson explains, there is still plenty of growth to be found in direct-to-consumer sales. He’s the founder of WineHub, the wine and spirits plug- in for Shopify, which is enabling exponential growth in wine sales.
Ben explains how and why he created WineHub, and explains how wineries can use the tool to increase their average order value and maintain customer relationships. Ben also discusses the importance of having a loyalty programme and how it can help retain customers. He shares insights on the changing demographics of wine consumers and the opportunities for growth in the wine industry.
Alba Hough isn’t just president of the Icelandic Sommelier Association and chief production officer of Himibri Gin. She’s also the coolest woman in wine....
Christian Miller, Research Director at the Wine Market Council and founder of Full Glass Research, joins Felicity Carter to explore changes in wine consumption....
Neha Kumar knows a lot about money and finance. As well as a background in banking, and plenty of corporate experience, she also lectures...