Amy Troutmiller, the CEO of Really Good Boxed Wine, has reinvented boxed wine in the US market — and achieved a whopping 417% growth by focusing on quality, value, and consumer demand for moderation.
Amy explains how she and co-founder Jake Whitman created a premium boxed wine brand and tapped into consumer desires for convenience and value, especially among older demographics.
Contrary to expectations, the core consumer base for Really Good Boxed Wine is over 55, demonstrating the demand for premium options in this demographic.
Listeners in the USA! If you want to try Really Good Boxed Wine for yourself, use the code DRINKSINSIDER and get 15% off.
https://reallygoodboxedwine.com
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