It’s time to do a deep dive into wine export markets! Joris Snelten, CEO of Delta Wines, knows everything about the Netherlands—Delta Wines is not just a major wine importer and distributor that handles more than 80 million bottles, it also has a presence in Belgium, Poland, the Czech Republic, and Finland.
Joris talks about how he got into wine, and the journey of a European wine professional. He also explains how the Dutch wine market works from supermarkets and wine shops to online retailers—and reveals that Holland is moving from a beer and spirits market to a wine one.
After touring the Netherlands, the conversation moves into Belgium, Eastern Europe and the Nordic monopoly markets.
How do you launch a category-busting brand from New Zealand and storm into the US market? Lisa King can tell you, because she’s done...
Why do winemakers add chemicals to wine? Are these additives dangerous? How do we know? And why do winemakers take the risk? The person...
Celebrity partnerships in alcohol have a mixed track record. When a star is genuinely invested — creatively involved, personally passionate, publicly committed — the...